A marketing site for an upcoming fashion blogger
to promote her brand and her image across the international fashion industry.
It’s no secret that the fashion industry is one of the world’s most polluting industries. I has met with an upcoming fashion blogger in London to promote her brand and herself through an online website.
The imperial twist team has its own photographer, stylist, and logo artist.
As a UX designer on the project, my role included conducting research, creating user personas, sketching low-fidelity wireframes, designing mid-fidelity wireframes, prototyping, and testing the prototype. The results of our surveys and interviews showed that our target users valued a few points; credibility, transparency and advertisements.
We chose to focus on eco-fashion designers and clothing companies as our target users.
After going through a series of feedback and iterations, we finally landed on the final version of the website.
I spend time with a frond end developer to implement the design and create a CMS interface to allow the blogger to change images and post text easily.