I. Overview
Ehlo is a desktop based widget that connects colleagues and teammates together at a click of a button. To get to this concept the ehlo team went trough an exciting journey!
Ehlo was called OpenTeam. it was an online platform that allowed teammates to interact using chat and video calls. The team decided to push Openteam into a new dimension, This is where ehlo was born.
It is a communication tool between teammates working remotely that lives seamlesly on the user's desktop. The key value of ehlo is that it does not disrupt the workflow of the user and give the user a 'togetherness' feeling that usually exist in the real life.
I conducted a series of brainstorming workshop sessions with the team to understand exactly what is the product. We went on designing potential UI options to best appeal to our users, until we found our hook: a widget. I was responsible for creating UX, UI, visual assets, managing roadmap boards and the usual random task that needs to be taken care of in a start up and to build up a Design team.
II. Process
The name + logo
I organised a few branding workshops to come up with the name, re-imagined product and initial branding.
A strong product needs a strong logo, I was responsible for coming up with a visual that represented the product in the best possible way. I set up research sessions with our teammates to understand how they individually felt about the product and our direction. I set up a visual workshop to gather information on our team's energy and the product they represent.
The UI and UX
We had agreed that the product wil be a widget, that is part of the user's desktop. After a series of whiteboard sessions, we landed on a concept that was different from your usual applications while staying true to the overall product vision.
I was responsible for owning user research through qualitative enquiry, quantitative data analysis and user testing to capture user goals, needs and expectations. I am in charge of the team's understanding on product customers and users to drive the design process and feedback into our product development process, scope and depth of the projects.
I created a series of experience design activities to improve user experience, interfaces and user flows through wire-framing, prototyping and ideation workshops
I worked very closely with the dev team and made sure to create and communicate product designs, requirements and decisions to the team from product strategy to implementation stages by focusing the full product development life cycle around process improvement, user research and user-centred design
I worked closely with marketing to come up with concepts and visuals that illustrate best our product to our potential users on socials and marketing site.
